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Olga Detrixhe and Aubree Broyles share what they've learned after attending a recent marketing conference. nex-tech.com/university
How to sell more cars using social media. Social media training for automotive dealers and salespeople. http://www.thedealerplaybook.com/57 Welcome to session 57 of “The Dealer Playbook” Podcast, we are so glad you are here! You are going to love todays session because it is on a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way. Our guest is NY Times Best Selling Author Dave Kerpen. Now for those of you that don’t know who Dave is here is a quick intro for you… Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and theNew York Times best-selling author of Likeable Social Media and Likeable Business. Dave has worked with thousands of businesses, from small business to Fortune 500 companies tap into the power of executing social media the right way. He is the man! Here is a quick taste of some of the power info Dave unleashes in this session. - The importance of listening to your customers on social media channels. - How to delight your audience with your social media. - Digging into which social networks you should be active on That again is just a small tease of the direction this conversation with Dave Kerpen went in. Get Your Copy of DPB’s own Michael Cirillo’s Best Selling Book “Don’t Wait Dominate” so you or your dealership can turn the heat up online in summer 2015! “Don’t Wait Dominate” http://bitly.com/1JBy7EH Subscribe to The Dealer Playbook Podcast iTunes: https://itunes.apple.com/ca/podcast/the-dealer-playbook/id857094979?mt=2 Subscribe To The DealerPlaybook YouTube: https://www.youtube.com/user/thedealerplaybook
Different marketing and advertising tactics work better than others. Period. In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies. With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today's market, dealers can and are reporting solid ROI from lets call it "offline media." That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy "Turbo" Spring was just the expert to teach us. [spp-tweet ""When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.""] The best selling author of "Turbo Charge Your Life" as well as the co-founder (with Tracy Myers) of the "Unfair Advantage Automotive Mastermind," Troy "Turbo" Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising - a full service advertising company for auto dealers. Troy is also the manager of a Lehighton Ford in Lehighton, PA - a Ford dealership minutes from his home. Here's where he gets even more unique. Troy manages this dealership...are you ready for it?... PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum. The specific topics we cover in this session address how dealers can tap into & really maximize what's now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising. We want you to sell more cars! More Specifically, You'll Learn About: How to audit and break down your advertising budget How to determine which advertising outlets to focus on The recipe for a creative message in your ads / messaging that converts Sure fire ways to create direct mail that sells more cars FAST How to make a stamp on any group and stay top-of-mind in your market All that and some other super valuable strategies and tips you can put into action immediately to sell more cars. Subscribe to The Dealer Playbook Podcast iTunes: https://itunes.apple.com/ca/podcast/the-dealer-playbook/id857094979?mt=2 Subscribe To The DealerPlaybook YouTube: https://www.youtube.com/user/thedealerplaybook
An attempted auto theft where intruders attempt to sneak into a U.S. auto dealership . This site uses a Netwatch Security System. Netwatch Veritas software can be seen tracking the intruders as they enter. Netwatch Intervention Specialist gives a live audio warning. Intruders flee the scene and no loss or damage to property was recorded.
Being successful in automotive sales. http://www.thedealerplaybook.com/47 Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! You are going to love this powerful session with internet marketer/entrepreneur James Schramko. Our Guest: James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com. Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top. Session Preview: Key Points Auto Salespeople Should Be Focusing On James has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market. Where Dealerships Are Really Missing The Boat James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand. James Schramko’s 7 Point Checklist For Auto Dealer Marketing From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results. Get Your FREE Copy Of The Secret Dealership Lead Gen Blueprint. Click Here To Access FREE Download: http://www.thedealerplaybook.com/lead That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss. Subscribe to The Dealer Playbook Podcast iTunes: https://itunes.apple.com/ca/podcast/the-dealer-playbook/id857094979?mt=2 Subscribe To The DealerPlaybook YouTube: https://www.youtube.com/user/thedealerplaybook
Get My Auto provides a list of common reasons why Facebook Ads campaigns fall flat.
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Hey what’s going on guys welcome to the Get My Auto blog. We're always working hard to help you sell more cars. Today we're going to talk about Facebook Advertising Troubleshooting. If you've been having a little bit of a challenge selling cars on Facebook remember to stay calm, Facebook isn't broken. There's a lot of people selling a lot of cars on Facebook so what can we start doing to help put you in that category of dealers. One of the ways to troubleshoot your Facebook advertising campaign is to examine whether or not you have the right or wrong audience size and whether or not you're targeting the wrong people. Facebook algorithms are structured in a way where it's so amazing how you can actually target a specific niche group of people but often times it's a blessing and could be a curse in disguise if you don't know how to utilize it the right way.
So are you really targeting the people in the appropriate fashion examine who you're targeting the demographics of these individuals make sure it's aligned with the target market that you're trying to sell your view. Another fundamental thing that's often overlooked is that you simply have a bad image if your image in your advertising campaign is not appropriate if it's something that's not clickable of something that's not attracting attention then that's something you've got to examine remember it professionally designed image for your advertising campaign. You want to be respected by the common audience. You got to show them the respect and the best way to do that is with the quality photo that's going to reach a lot of audience engagement and caused a lot of people to click on that link. Another issue that a lot of dealers have is that they're not using the right headline.
Now ask yourself is this headline that I'm using something that's A.) interesting and B.) something that will cause the audience to actually click. So it's really important to make sure that the fundamentals of your campaign are set. All of these things are fundamentally important to make sure that a lot of people are going to click on your website to help you sell more cars. Now, another possibility is that your advertisement campaigns simply need to be refreshed. If 8, 9, 10 times one of your advertising campaigns is reaching the same eyeball, odds are the limited time they see the ad if they still haven't closed they're not going to click. So maybe time to refresh to add some content to add some new flair to your campaign and put something fresh out there in the marketplace to really have an audience engagement.
So refreshing your advertising campaigns is another way to make sure you're reaching peak potential with your advertising campaign on Facebook. And if you need an expert opinion remember the folks here at Get My Auto are always working hard to help you sell more cars, so contact us today and let us know what we can do help you sell more cars on Facebook Advertising.
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