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With Facebook allowing its users to advertise to anyone for as little as a dollar, it’s never been a better time to master this advertising channel. Plus, with the in depth Facebook ad targeting options available with FB ads, you can get your marketing message to reach absolutely anyone. However, if you are unfamiliar with how FB advertising works, you can make some very costly mistakes. The 7 most common Facebook campaign mistakes to avoid are: Mistake 1: Putting together one-hit wonder FB ads When putting together a Facebook campaign, it is absolutely critical you run a variety of FB ads and test every aspect of the ad. Each Facebook ad includes a headline, description, image and call to action. By just launching one ad, you are minimizing your chances of success considerably. You are giving yourself only one opportunity to succeed. Instead, run multiple FB ads and monitor what performs better. Mistake 2: Broad Facebook ad targeting Although Facebook advertising is a numbers game, the more people see your ad, the more likely you are to experience returns, this can end up being very costly and can lower your profit margins considerably. You see, the key with Facebook advertising is targeting a large group of people who have similar demographics, and speaking directly to this demographic group. For example, should you be selling a weight loss product, you might be tempted to target pretty much anyone since everyone at some stage in their life will want to lose weight. However, you wouldn’t talk the same way to a male executive as you would to a stay at home parent for example. This is why when targeting on Facebook, choose a specific group of people and make your ad speak to them directly. Mistake 3: Not matching the ad with the landing page Another common mistake Facebook advertisers make is not matching the marketing message and feel of the ad with the landing page. In other words, the image, the description, the colours and the marketing message in the ad is incongruent with the landing page. By not matching the message and feel of the ad with the landing page will cause visitors to leave the page without taking any action. Mistake 4: Expecting to make sales from cold traffic Another critical mistake Facebook advertisers make is expecting to make sales straight from their first ad. Although this can happen, it is very rare. People who have never come across your business, your brand or your products in general won’t part with their money straight away regardless of how good your offer is. I always say “cold traffic never buys”. Why? Because in order to get anyone to buy anything, they need to know you, like you and trust you. That’s how sales are closed. So in order to turn “cold traffic” (in other words, people who don’t know you) to “warm traffic” (in other words, people who know you, like you and trust you), you need to offer them value for free several times. Mistake 5: Not micro managing your FB advertising One of the trickiest aspects a Facebook advertiser needs to tackle is “ad fatigue”. Ad fatigue is when your audience has seen your ad so many times, they don’t notice it anymore. The ad has become way too familiar to them, and stops grabbing their attention. What this means, is that you can experience great results from an ad and then that same ad that brought you all the traffic and leads you were hoping for, stops performing. This is why, if you run FB advertising, it is critical you micro manage each ad. It is very important you closely monitor the performance of each ad daily, stop running the under-performing ads, invest more money in the ones that are performing the best and most importantly, rotate the images of the ads that used to be performing well, to combat ad fatigue. Mistake 6: Not using social proof One of the great advantages of social media, is the ability to benefit from social proof through likes, shares and comments. In other words, the more people engage with your ad by liking, sharing or commenting on your newsfeed ad, the more likely more people are going to do the same, because people follow other people’s actions. So if you want your FB advertising to really stand out and generate lots of buzz, make sure it has lots of social proof in the first place. One trick we use to gather social proof for a Facebook campaign is advertising the ad to less expensive countries first, just to boost engagement. Then, we change the targeting to the countries and people we’re really after. Mistake 7: Not using retargeting Retargeting is advertising to people who have already performed a previous internet action. For example, if someone has already clicked on your ad but not taken any action after that, (for example they didn’t purchase or submit their details), you can keep on advertising to them until they do. The main benefit of retargeting is generating better conversions because the people you are targeting with your ads have already expressed an interest in your offers.
Do you feel frustrated because your Facebook ads are not delivering? 😭 Worry not! I have some easy fixes for you! 👇 ➡️ Step 1: Change your Campaign Objective (from Purchases to Leads, etc). ➡️ Step 2: Change to Manual Bidding. ➡️ Step 3: Change the Delivery Method. ➡️ Step 4: Change the creative to an image or video. Wanna learn more? Join this community of entrepreneurs and marketers 👉 http://hernanvazquez.com/facebook ➡️ Join the Entrepreneur Army: http://bit.ly/YouTubedesc ➡️ Come Mastermind With Me: http://hernanvazquez.com/facebook ➡️ Get a copy of my latest book here: "How to Get More Clients Without Spending More On Advertising": http://HernanVazquez.com/Book Find more Entrepreneurship & Marketing Videos Here: https://www.youtube.com/channel/UC7AdvcFzeOBfWg58K89hhuw?sub_confirmation=1 ========================= What do you need help with? Comment below! Instagram: https://www.instagram.com/07/ Twitter: https://twitter.com/HernanV07 Facebook: http://hernanvazquez.com/facebook
Check out Mark Zuckerberg's Income, Cars, Houses, Investments, Charity, Luxurious Lifestyle and Net Worth. Subscribe The Filmy Cut for more updates. https://www.youtube.com/thefilmycut Mark Zuckerberg Net Worth, Yacht, Cars, Houses, Private Jets and Luxurious Lifestyle Chairman, chief executive officer, and co-founder of social networking website Facebook Facebook with revenue of US$17.9 billion (Rs Crores) in 2015 is the tenth most most valuable company in the world by market capitalization (11th Nov 2016) Net Worth: $49.4 Billion / Rs. Crores (14th Nov 2016) House Palo Alto home $7 million, 5,000 sq ft residence in Palo Alto, California the 2-storied home features 5 bedrooms, 5.5 bathrooms, a large kitchen, French doors, a music alcove, coffered ceilings, a saltwater pool, spacious and deep porches, and sash windows. Four houses surrounding his Palo Alto home - $30 million (paid $14 million for one priced $3.71 million) http://time.com/money/4346766/mark-zuckerberg-houses/ developer wanted to purchase one of his neighbor's homes purchased for privacy Zuckerberg will lease the four homes he just bought back to its current residents. Bought another house for $10 million (under construction) bought another house in San Francisco's Noe Valley for 10 million dollars http://sf.curbed.com/2013/9/16/10197580/facebooks-mark-zuckerberg-upgrading-dolores-heights-digs Buys part of Hawaii' for $100 million 700 acres on the island of Kauai His 700 acres on the north shore will include a pristine white sand beach, a former sugarcane plantation, and an organic farm Kauai, the fourth largest of the Hawaiian islands http://www.telegraph.co.uk/news/worldnews/northamerica/usa/11160588/Mark-Zuckerberg-buys-part-of-Hawaii-for-100-million.html Cars (168 luxury cars) Acura TSX - $40,000 VW Golf GTI - $30,000 Honda Fit - $19,435 Pagani Huayra - $1,400,000 / Private Jets $700,000 on a private jet Cloths Usually doesn't wear luxurious clothes He wears plain grey T-shirts or a hoodie. Even for official meetings Investments & Acquisitions Whats App The messaging app in 2014 Initial offer: $16 billion $21.8 billion http://www.investopedia.com/articles/investing/032515/whatsapp-best-facebook-purchase-ever.asp Instagram Purchased for $1 billion in 2012 The company had 13 employees and zero revenues at that time Fb.com - Domain Name $8.5 million Oculus VR virtual reality company $2 billion in March 2014 Security 16 body gaurds 2015 paid nearly $4.3 million Charity $285 million http://www.forbes.com/sites/katiasavchuk/2016/09/14/mark-zuckerberg-sold-285-million-in-facebook-stock-in-past-month-for-charity/#40a6fc312eaf $992 million (Silicon Valley Community Foundation), $100 million (Newark, N.J. school system), $5 million(clinic in East Palo Alto) Donated $100 Million to public schools in New Jersey donated $100 million in 2010 with the goal of aiding public schools of Newark in New Jersey 99% of their Facebook stock over their lifetime "to advance human potential." http://www.theverge.com/2015/12/1/9831554/mark-zuckerberg-charity-45-billion Did You Know Initially facebook was named TheFacebook.com. The company paid $200,000 in August 2005 to acquire the Facebook.com He is 5th richest person in the world (14th Nov 2016) Image Credits: Image 1: Guillaume Paumier, CC-BY (https://guillaumepaumier.com/) Image 2: (Mark & FB): (CC) Brian Solis, www.briansolis.com and bub.blicio.us. Music Credits: Axol - ILY [NCS Release] https://www.youtube.com/watch?v=0C7d76j1dzU Artist: Axol https://soundcloud.com/axol_music https://www.facebook.com/axolmusic/?fref=ts https://twitter.com/AxolMusic https://www.youtube.com/channel/UC3GFLpIF0MHh3r3l4qS4pOQ
In this video we go over what to do if your Facebook ads for your Shopify store are not working. Join the family & SUBSCRIBE!! Join The FREE Facebook Mastermind Group: https://reachthisnetwork.clickfunnels.com/optin17137699 Start Your FREE 14 Day Shopify Trial: https://www.shopify.com/?ref=ssm-marketing Connect with me on Instagram: https://www.instagram.com/haydenbowles1/ Add me on Snapchat: hayden123bowles
In this video you will go from a complete beginner to a Facebook Ads expert. You will learn Facebook marketing and how advertising on Facebook can be used to grow your business. FB ads have allowed me to grow my business and this Facebook ads tutorial will help you do the same! Learn everything from starting your own campaigns, ad sets, ads, to how to target the right audiences and create Facebook lookalike audiences! We’ll even go over how to install the Facebook pixel and how to use pixel events to retarget your audiences based on their actions. What Now? If you want to learn how to run Facebook Ads for other businesses get my free course here https://cf.contactflow.io/fb-agency STEP 1 - Join our Entrepreneurship FB Group! https://goo.gl/cujh5c STEP 2 - Like & Comment Your Favorite Part of This Video! STEP 3 - Subscribe & Turn On the Notification Bell! https://goo.gl/7PH9Vo Check out more of my videos! How To Start A Business Making $500 to $5k A Month https://goo.gl/AMhDbR (Shopify Series Part 1) How To Start Your Own Shopify Store https://goo.gl/R1x9FA OH! One more thing…. Make SURE that you like and comment because everytime you do that… it helps put this video infront of even more people and helps them master Facebook ads as well. Subscribe to me for daily videos https://goo.gl/7PH9Vo Follow Me On Social Media! Instagram: https://instagram.com/joaquin Facebook: https://goo.gl/MT57Ci
Get My Auto provides a list of common reasons why Facebook Ads campaigns fall flat.
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Hey what’s going on guys welcome to the Get My Auto blog. We're always working hard to help you sell more cars. Today we're going to talk about Facebook Advertising Troubleshooting. If you've been having a little bit of a challenge selling cars on Facebook remember to stay calm, Facebook isn't broken. There's a lot of people selling a lot of cars on Facebook so what can we start doing to help put you in that category of dealers. One of the ways to troubleshoot your Facebook advertising campaign is to examine whether or not you have the right or wrong audience size and whether or not you're targeting the wrong people. Facebook algorithms are structured in a way where it's so amazing how you can actually target a specific niche group of people but often times it's a blessing and could be a curse in disguise if you don't know how to utilize it the right way.
So are you really targeting the people in the appropriate fashion examine who you're targeting the demographics of these individuals make sure it's aligned with the target market that you're trying to sell your view. Another fundamental thing that's often overlooked is that you simply have a bad image if your image in your advertising campaign is not appropriate if it's something that's not clickable of something that's not attracting attention then that's something you've got to examine remember it professionally designed image for your advertising campaign. You want to be respected by the common audience. You got to show them the respect and the best way to do that is with the quality photo that's going to reach a lot of audience engagement and caused a lot of people to click on that link. Another issue that a lot of dealers have is that they're not using the right headline.
Now ask yourself is this headline that I'm using something that's A.) interesting and B.) something that will cause the audience to actually click. So it's really important to make sure that the fundamentals of your campaign are set. All of these things are fundamentally important to make sure that a lot of people are going to click on your website to help you sell more cars. Now, another possibility is that your advertisement campaigns simply need to be refreshed. If 8, 9, 10 times one of your advertising campaigns is reaching the same eyeball, odds are the limited time they see the ad if they still haven't closed they're not going to click. So maybe time to refresh to add some content to add some new flair to your campaign and put something fresh out there in the marketplace to really have an audience engagement.
So refreshing your advertising campaigns is another way to make sure you're reaching peak potential with your advertising campaign on Facebook. And if you need an expert opinion remember the folks here at Get My Auto are always working hard to help you sell more cars, so contact us today and let us know what we can do help you sell more cars on Facebook Advertising.
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